People aren’t just going to come to your website, so you need to be active in places your potential clients hang out online, and then attract and funnel them into your website. But how do you do that?
Solo consultant and freelance software developers often tell me building client relationships online can feel like a pointless treadmill of activity or just a big unknown to them.
I tried blogging for a while, but it wasn’t working and I let it fizzle out. And as for social media, I just have no idea where to start with that.
But here’s the good news.
With online marketing, you can learn replicable, simple processes, so that with a bit of organisation it can be easier than face-to-face marketing – you control everything from your desk.
And your software development background puts you at an advantage for operating online.