This week, I did a Myers-Briggs Type Indicator (MBTI) personality test. I’m an INTJ – ‘I’ is for Introversion.
Apparently many software developers are INTJs.
At Google, for example, an internal survey shows the following top three MBTI types: 23.6% are INTJ, 12.5% are ENTJ, and 10.7% are INTP.
Also called The Mastermind, INTJ stands for Introversion (I), Intuition (N), Thinking (T), Judgment (J) – another way of saying people who are independent, creative, logical and organised.
They’re also people who don’t readily accept authority.
It’s hardly surprising then – if indeed many software developers are INTJs – that they want to go solo, and consult or freelance.
But then setting up your own business, and promoting it, takes a certain outgoing nature. So it’s also hardly surprising that INTJ consultant and freelance software developers – any introverts for that matter – might struggle with marketing.
Being of this personality type, but also being a life-long marketing person, I want to take a look at how I’ve squared the circle. What marketing activities are introverts best at?
Here are three things you can do to promote your business with confidence.