I’m writing a blog at the moment for my family’s software business: 3 red flags that your product’s too complicated. It occurred to me it’s not just products that get complicated. It’s services too.
When I set up my first business as a solo consultant, I obsessed about offering enough services to make my website look full.
I’d worked in a big agency before, and felt my website MUST have the full range of services (or else no one would hire me).
I should have noticed the red flags showing me I was overcomplicating my business and services.
They highlighted a real problem, because complicated services don’t sell. They confuse the potential client, who quickly goes to another consultant who solves their problem in a more obvious way.
Successful solo consultant and freelance software developers stick to one area of expertise, master it, and attract new business through this mastery. They don’t try to do everything, or offer every kind of service.
So this blog focuses on three red ‘complexity’ flags that appear before, during and after creating your business and services, and what you can do about them.