Starting and continuing as a solopreneur can feel like a riddle your mind races to solve. Maybe this morning, you dreaded going into work, because you’re desperate, just desperate, to work for yourself.
Maybe you’re solo consulting or freelancing already, and recently lost your main client. It’s terrifying, but running your own business is all you want to do. You have to make it work.
If you’re feeling uncomfortable about going it alone, let me share insights from a solopreneur veteran – my brother, Joff Winks. He’s been self-employed for over 20 years. And through good times (and occasionally bad), he’s survived … and thrived.
Most of all, he’s happy and he loves his work.
He’s a musician, but describes all the same challenges that consultant and freelance software developers have – a niche service, often working in isolation, the need to replace business that’s come to an end.
I met with him last week. He’s writing music for a new virtual reality game: The neo-noir detective thriller, Private Eye.
We spend the morning on the Oculus Rift.
Then we talk working solo. He says: “This is how it works for me, and if it works for me, it might work for other people.”
There are no marketing gimmicks here. Watch out for the theme of partnerships and relationships for growing a business. It might seem counterintuitive, but successful solopreneurs never work alone.