Do you ever feel like your services are pulling you in too many directions? You’re offering this service to this client, that service to another.
Maybe you want to make your services easier to repeat and scale? Perhaps you think it’s just not possible when it comes to your industry?
Last month, I blogged about 3 red flags that your services are too complicated. But how would you go about simplifying your services even if you do think they’re too complicated?
One of the steps you can take is market research.
For a software developer who’s new to consulting or freelancing, it’s easy to dive into whatever work comes your way. Getting any old work might be a relief at first, but a scattergun approach can take you down a difficult path.
Market research helps you create awesome targeted services that solve real problems. The kind of services that make clients say you made a measurable difference to their business.
And it doesn’t have to be difficult. Here are five steps I use to do my own market research.