Consultant and freelance software developers often tell me they struggle with words – that’s to say, with copy for a blog post, an email, a website.
Give me numbers over words any day – I’m no good with words.
The one issue that people with technical backgrounds seem to have in particular is keeping their writing very simple. I’ve noticed how engineers, scientists and software developers, for example, write complex marketing materials.
While they’re accurate, they can make quite difficult reading for non-technical people – materials that risk losing the audiences’ attention.
So if I can share one tip with you, it’s to learn how to identify and cut complexity out of your marketing copy. It’s important to know what simple writing looks like and to actively pursue it.
Here are three ways to do this.