Uh, some days, you just need to save time.
As I learn to code, I notice I’m picking up useful tools along the way, mostly shared by developers who’ve been programming for a long time and know where the hidden gems are.
I wanted to do the same for marketing.
Here are five of my favourite hidden gem marketing tools to help you save time.
Need to make sure your tweets are reaching the right people, but spending way too long researching relevant hashtags?
Use Hashtagify to discover the most popular hashtags, plus lots of related hashtags too.
Need to find new people to follow on Twitter, but tired of trawling through millions of bios to find the right ones?
Use Tweepi to sift people according to keywords in their bios, how often they post etc.
#3. Adobe Colour CC
Need to create a palette of colours for your blog or website, but spending way too long trying to decide which ones?
Use Adobe Colour CC to make a great selection of complementary (and analogous, compound etc) colours.
Need to make your social media more eye-catching, but finding that learning to use Adobe Illustrator is sucking all your time?
Use Canva to quickly make attractive images using standard templates customised to fits all kinds of social media platforms.
Affinity Designer is also great.
#5. The Writer
Need to proofread your marketing copy – your writing – to make sure it’s clear and understandable to all?
Use The Writer’s Readability Checker to get an idea of the reading age of your writing and how to improve it.