The cold call or cold contact is difficult, because you’re selling something with no prior knowledge of what the person needs or wants – you call them and take a guess. That’s annoying for the person you’re calling.
Solo consultant and freelance software developers tell me the cold call is often the apex of discomfort for them – an excruciating exercise that also never seems to work.
I hate cold calling, but how else am I meant to get in touch with a company I don’t know? They’ll probably shut me down and hate me for contacting them anyway, so why even bother?
But here’s the good news.
Under certain (albeit limited) circumstances, the cold call – any kind of cold contact – can work. The trick is to warm it up and do as much research as possible beforehand.
And software developers’ ability to investigate and solve problems is the exact skill set that helps you do this.
Let’s unpick the approach.